Remember the movie “Trainspotting”?
(It’s a British flick, so I suppose I should call it a “film”…)
Few people on this side of the Pond understood what the title meant.
I was living in England when it came out and my mates there found it amusing that the Yank didn’t get the subtlety of the title’s meaning.
Call me crazy, but why call a movie about heroin addicts “Trainspotting”?
The answer is quite simple actually.
If you are out trainspotting (which some people actually do as a hobby!) you spend all day building a list of trains that you saw pass you by.
Exciting. (heh)
For some people at least.
But so what?
It doesn’t do you a darn bit of good in the end.
Because you have nothing.
Nothing of value.
Just an inconsequential list of trains that passed you by that day.
The movie was drawing the contrast to drug use.
You get high and trip out, but there’s no lasting value in the end. You simply haven’t done anything valuable or produced anything worthwhile.
It’s empty.
And meaningless.
I think it’s largely the same with social media these days.
You have a big list of “friends”, but so what?
What good does that really do you?
Does it magically produce sales or increased business?
Do more followers or friends equate to a stronger bottom line for your business?
No.
Because it isn’t enough on its own.
You still need to have a process. Something that goes beyond just having a following. A way of moving them towards a goal.
Like having something to sell them.
But if your business is flipping houses, does it really work?
Does anyone go on Facebook to look for a way to sell their property quickly?
Or do they just go there to kill some time, look at photos of people’s kittens and dogs, get jealous of someone who looks better in a swimsuit, and read the endless litany of random quotes that people post and repost?
Social media may have its place, and some people get their non-real estate businesses some decent exposure, but it still doesn’t REPLACE traditional marketing.
And copying what might work for a non-real estate business has a high (heh) chance of not working for you in real estate investing.
And if you don’t get the marketing right, then your business will never get rolling.
To go at full steam, you need to have a system for finding leads and converting them into deals.
A system that goes where the motivated sellers actually are, and conveys a message that they actually connect with. (And you’ll need more than 140 characters and a flashy half-clothed photo to make that happen.)
When you get that right, you’ll have a list of potential deals on your hands, rather than a list of worthless nothings.
Sorry Sick Boy, but that’s just the way it rolls.
The thrill of being in business for yourself is far better than the high from any drug.
Try it.
And then you’ll be hooked.
Ready to make it happen?
Let success hit you like a freight train here:
#1. IN-PERSON: Tampa Main Monthly Meeting
TOPIC: “Wholesaling: 60 Days to Done”
SPEAKER: Tom Zeeb
Thursday June 23rd IN-PERSON
Holiday Inn Tampa Westshore
700 North Westshore Blvd
Tampa, FL 33609
6pm to 9pm
#2. IN-PERSON: Sarasota Main Monthly Luncheon
TOPIC: “Wholesaling: 60 Days to Done”
SPEAKER: Tom Zeeb
Friday June 24th IN-PERSON
Gecko’s Grill & Pub
Clark Road & Honore Ave
5585 Palmer Crossing Circle
Sarasota, FL 34233
12Noon to 2pm
#3. IN-PERSON: Full Day Training Event with Tom Zeeb
TOPIC:
“FIND the Deal, MAKE the Deal, GET PAID” Workshop
Saturday June 25th IN-PERSON
Hampton Inn and Suites Sarasota/Lakewood Ranch
8565 Cooper Creek Blvd
Sarasota, FL 34201
9am to 2pm
#4. ONLINE Webinar using Zoom
TOPIC: “Wholesaling: 60 Days to Done”
SPEAKER: Tom Zeeb
Monday June 27th
ONLINE using Zoom
8pm Eastern
7pm Central
6pm Mountain
5pm Pacific
Click here to get the Zoom link
Tom Zeeb
Traction Real Estate Mentors