An irritated reader writes in:
“Tom, did you seriously quote Trump to promote your bootcamp last week? Yuck!”
TOM:
Yes.
Yes I did.
The message in question was named “Now arrives the hour of action”
( https://tractionrealestatementors.com/now-arrives-the-hour-of-action )
Which is a great quote from his inauguration speech.
In fact, my entire email is basically a re-write of that speech, just focused on real estate entrepreneurs.
I don’t care if you don’t like him.
(Neither does he.)
What I care about is if can you learn from him.
And the answer to that question is absolutely YES.
In fact, I’m currently re-reading his original book from 1987 “The Art of the Deal”.
(It’s one of the foundation books for entrepreneurs I recommend all read. I’ll tell you the other books & authors another day.)
I haven’t read it for 10 years.
What’s interesting this time is how very different it is.
Since he’s been in the news non-stop for just over 2 years now, the whole book takes on a different feel, as you see the core of the man, the history, the strategies, the political experience of getting what he wanted built, and yes, the ridiculousness that is so massively effective.
Here’s just a few highlights I took note of:
* I call it “truthful hyperbole”. It’s an innocent form of exaggeration and a very effective form of promotion.
* Even if I never went on the offensive, there are a lot of people gunning for me now. One of the problems when you become successful is that jealousy and envy inevitably follow. There are people, I categorize them as life’s losers, who get their sense of accomplishment and achievement from trying to stop others. As far as I’m concerned, if they had any real ability they wouldn’t be fighting me, they’d be doing something constructive with themselves.
* I believe in spending what you have to. But I also believe in not spending more than you should.
* I learned about confidence and efficiency. Get in, get it done, get it done right, and get out.
* It’s not how many hours you put in, it’s what you get done while you’re working.
* If you want to buy something, it’s obviously in your best interest to convince the seller that what he’s got isn’t worth very much.
* Sometimes, part of making a deal is denigrating your competition.
The man hasn’t changed a bit.
He found success and stuck with it, expanding massively as he went along. All the way to the White House.
What about you?
Perhaps you want to change.
Perhaps you need to change.
Perhaps you just need to launch your business and get busy building it into what you truly want it to be.
Want you know it should be.
I can help you with that.
I’ve helped others.
And now it’s your turn.
Double down and play the ultimate trump card here:
https://tractionrealestatementors.com/kit
Tom Zeeb
Traction Real Estate Mentors
