Burned by BOBFOC

Sometimes a real estate deal might look good from a distance, but when you get closer things change.

It just doesn’t look as good on closer examination.

It’s like when you see what appears to be a beautiful woman walking down the street.

You get excited.

Your heart starts to race.

Your eyes dilate.

Your… (oh, never mind…)

But then, as you get closer, you realize she’s BOBFOC.

What’s that?

“Body of Baywatch, Face of Crimewatch.”

In other words:

Good from far, but far from good!

That’s why it’s important to have the complete picture first.

You have to be sure of all the important details.

Get close enough to see everything clearly.

Otherwise you might get stuck with something that isn’t quite what you thought it was going to be.

And with a real estate deal that can mean losing money.

Wasting lots of time.

Or destroying your business for good.

So learn how to analyze your leads with a sharp eye.

Be sure they are solid.

And truly profitable.

Then you won’t be disappointed.

Need to learn how to analyze a good deal from head to toe?

I’ll show you how.

We’ll be covering this in-depth at my upcoming 2-day Traction Event.

It’ll get you focused (or re-focused) on to what really produces results.

It’s only a couple weeks away, so sign up now.

To get in on this action go to:

Tom Zeeb
Traction Real Estate Mentors

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