3 dead bodies in a tin can

“Don’t tell me what it’s *designed* to do — Tell me what it *CAN* do!”
— Ed Harris
as Flight Director Gene Kranz in “Apollo 13”

A great line from the Apollo 13 movie.

And one that you should remember EVERYDAY in your business.


Everything had pretty much hit the proverbial fan on the space mission and it wasn’t looking likely that they’d get the 3 astronauts back to earth alive.

But rather than have 3 dead bodies in a tin can circling the moon, they used every last idea, resource, and concept to figure out a way to make it work.

And they were successful against all odds.

Yes, it’s amazing what you can do when you HAVE to do it.

(and it’s amazing what you don’t do when you don’t really have to…)

So stop concentrating on whatever nonsense gets shoveled in your face.

And start focusing on what your true potential is.

Not sure of what you really should be doing or who you really are?

I have a process for figuring it out.

And I’ll walk you through it.

I promise you will look at everything differently afterwards.

You just need to take that first small step.

Grab your spacesuit and helmet and go around the moon with me:

Tom Zeeb
Traction Real Estate Mentors

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