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Why “anti-social media” just works better

Social media is all the rage these days.

But, as a real estate investor, are you really going to make any money from mindlessly posting to Twitter and endlessly updating your Facebook status?

A nice thought, but let’s get serious for a minute…

As much as you may want it to be true, it just isn’t.

You don’t make money from social media. You just burn up your time looking at other people’s photos.

So what does work then?

The old-school methods. Like letters and postcards.

Not what you wanted to hear?

Sorry, but sometimes the truth hurts.

The traditional methods just work better.


For one, they last.

People will hold on to your letter until they are ready. Meanwhile, your tweet just disappears in the avalanche of internet blather.

And face it, not everyone is ready to act when they first hear from you.

Quite often it takes time. A seller will hold onto your letter, planning to call you, but you won’t know it until they actually do. Yes, it is frustrating not to know there is a “sleeper” lead out there, but at least they have something to hang onto to remind them of you. If you only marketed using social media they’d have nothing, short of maybe a bookmark, to remember you by.

Fat chance.

And just how do you reach out to motivated sellers on social media anyway?

Do they hang out in an online chat room for people who own distressed properties?

I think not.

Social media just doesn’t get you in front of the right audience.

No matter what some “experts” may say.

Look, these social media experts usually only make money by teaching social media itself, not by actually using it for anything else.

Or they are information marketers, not real estate investors, so they are promoting what they think works for them, even if it has no correlation to your real estate business.

Just ’cause so many have fallen for it doesn’t mean you have to.

Stick to what is tried and proven.

It may not be new. And it may not be sexy.

But it works.

Ready to kick it old school?

Go here:

Tom Zeeb
Traction Real Estate Mentors

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