My agent commented that it took nerves of steel to pull off that last negotiation move.
It made everyone nervous.
But it was actually deeply satisfying for me. In a way that’s hard to describe.
In some ways it was like a giant game of chicken.
Who would flinch first?
I had no intention of giving in, especially as it seemed to be assumed that I should.
I hate being a forgone conclusion.
And the opposite of what’s expected is usually always the correct answer.
Now, if I did indeed lose and needed to have folded my hand, I was prepared to do so.
I would have fallen on my sword, deeply apologized to everyone, and told them I was being pointlessly stubborn and that I would now agree to what they wanted.
But I didn’t think I’d have to do that.
I thought if I just held firm enough, they would fold first.
After all, when negotiating, one has to remember that the other side has just as much pressure on them too.
But it’s hard to remember that in the heat of the moment, and when you don’t want to risk blowing the whole deal.
I can do this because I can keep my ego in check in a healthy way.
Yes, make no doubt about it, one’s ego does come into play.
This can be good, or it can be bad.
You need to stay self-aware enough to know what’s happening and what’s driving your decision making.
Dealing with it all: your ego, their ego, your needs & requirements, their terms, etc, is what I teach my students about how to handle in a negotiation.
No, not every negotiation goes the same.
In fact, I doubt any 2 negotiations are ever exactly the same. Because different people are… different.
But there are patterns.
And learning to spot those patterns, and then knowing what to do for each pattern, is the key to a successful negotiation.
Since there is no two negotiations that go the same, I teach negotiation as a modular system. That way you can stack the various techniques I teach in any order that they are needed.
That’s what I mean by “Modular”.
You can put it all into whatever arrangement you need for any given circumstance.
That makes it much better than being stuck on a script and then not knowing what to do when life inevitably veers away from that script.
Life doesn’t follow a script.
And neither should you.
Instead, learn to be flexible.
Learn to be modular.
So many lessons just in this email. If you know what to look for…
Want more?
I’m going to teach my style of negotiation: Modular Negotiation, this month at Traction REIA.
RSVP for an event here:
#1. IN-PERSON :: Washington DC Main Monthly Meeting
TOPIC: “Modular Negotiation: Custom techniques for the real estate investor”
SPEAKER: Tom Zeeb
* With special Market Update on “2022 Design Trends”
Thursday February 17th IN-PERSON
Westin Tysons Corner
7801 Leesburg Pike
Falls Church, VA 22043
6pm to 9pm
#2. IN-PERSON :: Tampa Main Monthly Meeting
TOPIC: “Modular Negotiation: Custom techniques for the real estate investor”
SPEAKER: Tom Zeeb
Thursday February 24th IN-PERSON
Holiday Inn Tampa Westshore
700 North Westshore Blvd
Tampa, FL 33609
6pm to 9pm
#3. IN-PERSON :: Sarasota Main Monthly Luncheon
TOPIC: “Never Too Nice, Never Too Jerky — Getting the Balance Right when Negotiating”
SPEAKER: Tom Zeeb
Friday February 25th IN-PERSON
Gecko’s Grill & Pub
Clark Road & Honore Ave
5585 Palmer Crossing Circle
Sarasota, FL 34233
12Noon to 2pm
Tom Zeeb
President
Traction REIA
Washington DC | Tampa | Sarasota | Online
Traction REIA:
12+ Year Recipient of the National REIA “Honors of Merit”
and the “Award of Excellence”
For Best Real Estate Investor Association!
