Yesterday’s message on the need for sales and salesmanship got some good conversations going:
“Thank you so much for putting into words the frustration I have been feeling toward many of the people I have to partner with lately. In order to get anything done in this world, you must sell yourself, then your ideas – or knowledge/expertise, and also your product.”
“I think some people just don’t identify “sales” as such. For example, when I was in the military, I was an Intelligence Analyst. I always had to “sell” my analysis to “decision-makers” as they call them. If I didn’t tell you how I came to my conclusions, what information I was using, etc, then why would you listen to my analysis? That was clearly (to me) a form of sales. Sadly, most people do think of used car salesmen and/or door to door magazine sellers when they think sales. Sometimes, people are selling GOOD things.”
Good things are indeed *SOLD* to you.
I’d go so far as saying that I have a MORAL OBLIGATION to sell my programs and events because I know they are awesome.
And if I don’t sell you on them, then I can’t help you.
It really is that simple.
And, worse, if I don’t sell you, then someone else will sell you into their INFERIOR programs and events.
And that’s a real shame.
Because there is a lot of awful crap out there. And yet people still get roped into it because the crap is being sold by a talented and convincing salesman.
It’s only later you figure out that you bought an inferior product or service.
Who to trust then?
Try to get to know them first.
That makes it easier.
And slow down.
Being pushed to make a decision is usually just a technique to “close” you before you are really ready.
My sales style was completely influenced by one of my mentors.
Before training with him my sales were average (at best).
After training with him, I was doing great consistently.
But he isn’t really a sales trainer.
He’s a marketing and messaging expert.
And getting my marketing message correct changed everything for me.
It even made “selling” easier.
Because I don’t really need to sell.
The right message attracts and connects with the right audience.
And then sales just happen naturally. (Which fits my style and personality perfectly.)
You’re in luck, because my mentor is going to be in town next week doing a full-day seminar (he’s an American, but lives overseas).
You need to get the right message so that you connect with the audience you need for your business to thrive.
(This isn’t exclusively for real estate investors, so tell your friends that are consultants, or that have businesses of their own and need more clients.)
Jumpstart your business, marketing, and sales here:
Traction Real Estate Mentors