Everyone has at least one “friend” in their life who only calls when they need something.
You probably debate even answering when you see their name on your phone’s caller ID.
When you haven’t talked to someone for a while and then you call just because you need something, you are just being selfish.
If that person really meant something to you, you would have called them just to say hi, catch-up, and chat. Not just when you have a specific personal need in mind.
Many real estate investors are the same way.
They think they can only mail out their marketing campaigns when they need a deal. Which basically means when they need some cash.
But it doesn’t work that way.
You need to be consistent with your real estate marketing.
Marketing isn’t something you can stop and start. To get results you need to do it consistently and basically follow a marketing system with blind faith.
Because not every day will produce leads.
And not every lead will have any potential as a deal.
You just have to stay in the game.
And then sort, sift, and separate your responses until you find the one that has actual potential.
When you have one with potential, take that lead and negotiate it into a great real estate deal.
Negotiation is what makes great deals (After all, great deals are made, not found!)
Otherwise you’ll drop the ball and waste your marketing efforts since you can’t convert the lead. (Yes, it’s a multi-step process to get a deal done)
Not sure how to properly negotiate? (Or just scared of it?)
I’ve make it simple to learn and then master.
You will do it all here:
Traction Real Estate Mentors
PS — Many have asked me about my marketing system and templates.
I guard those closely as they are very valuable, so I don’t sell that system separately. It is only available to the students in my real estate investor mentoring program. So if you need marketing help, go here: http://TractionRealEstateMentors.com/mentoring-program