Do this, become very unhappy…
Poor salespeople and non-dealmakers sweep up the low-hanging fruit of potential clients like possessed grape-gatherers.
They fill their baskets to the brim, entirely without discrimination, and filter through their leads and like-lies at a later time.
Their work is intensive and inefficient.
The fruits of their labor are rotten, maggot-ridden and moldy. There might be an occasional gem, for sure, but there’s a lot of crap to sift through to find one.
Yet still they persist.
Persistence is strong in these people.
In fact, to mix up another metaphor, they bang their heads against closed doors day after day.
They bang and bang until they burn out: blunted and braindead.
Then, when the door finally opens, they trip over themselves and end up a dribbling mess on the floor of the lost sale.
They’ve got the mistaken idea that “hustle” is what matters. And that “outworking the competition” is what counts.
So they leave their little grey braincells in a jar by the bedside and march forward, balls out, to go to “war” with their prospect.
It’s the myth of the hustle: get up early, work hard, strike gold.
And perhaps they will strike gold, but they’ll have a broken back, bad debt and blisters on the balls of their feet for their efforts.
The smarter salesperson, the smarter dealmaker, the student of selling and (p)sychology, does it differently.
They bide their time, identifying only the juiciest specimens that are ripe for the picking, then execute seamlessly and without fanfare.
They are also relentless. But efficient. And less stressed.
And terribly stylish.
And definitely a student of Matthew Kimberley’s Principles of Professional Persuasion, that he’s sharing with us at Traction REIA this week.
You’ll learn how to be an elegant and persuasive sales person and have more fun than you thought possible.
At the Traction REIA Main Monthly Meeting on Thursday Sept 15 he will teach:
“Professional Relationship Building 101 — How To Effortlessly Increase Your Circle of Influence”
A Full Day Training Intensive with Matthew Kimberley on Saturday September 17th:
“Professional Persuasion — A Masterclass In Influence, Closing More Deals And Getting More People To Say “Yes””
Reserve Your Seat Now at:
Traction Real Estate Mentors