The thing about Hemingway’s mojitos

And so it was written:

“My mojito in La Bodeguita.”
“My daiquiri in El Floridita.”

The sign, written in Ernest Hemmingway’s own hand, hangs proudly above the bar in each location in Havana, Cuba.

And basically guarantees a non-stop flow of customers forever.

Both bars were packed with tourists.

Italians, Spaniards, Brits, French, etc.

And a handful of Americans actively ignoring the travel ban still in place.

All on the “Hemingway Trail” looking for a taste of style and adventure.

Is that all it takes to keep a business afloat?

A celebrity endorsement?

Sometimes, yes.

But that’s few and far between. Like lightening striking twice.

To be honest, there were much better bars in Havana to hang out at.

Perhaps the endorsement killed what it was he used to like about the places.

Funny how that works.

So for your business, you can wait around and try to get the celebrity endorsement, or you can actively work to make yourself and your business into something great on your own.

Is that more work?


Yes it is.

But it’s worth it, as then you have something sustainable and something you know works.

And you can tweak or rebuild it over time as needed if circumstances change.

Even if celebrity fades away.

So my sign will read:
“My business education at Traction.”

I’m teaching my 1-day Rapid Cash Generation MasterClass on Saturday August 22nd. You’ll learn how to go from spinning your wheels to doing profitable deals.

It’s one day that shows you how you can:
1. Build a successful real estate business,
2. Break free of your 9-to-5,
3. Travel and vacation as you please,
4. And finally not have to answer to any boss other than yourself.

Drink down your mojito here:

Tom Zeeb
Traction Real Estate Mentors


“Tom Zeeb has the formula for success.  You just need to follow what he says.”
– David McGrady

“The best help from Tom was the negotiation techniques & tactics. His Bootcamp got me on track.”
– Ryne Lambert

“I used your marketing. I used your contract. I got the deal and got it done.”
– Danisha Byrd

“I’m so happy today, I am about to do my first rehab property all thanks to you.”
– Eric Nkemtaji

“I implemented what was shown. I just started doing it & BAM! my first deal came in.”
– Godfrey De La Rosa

“I started implementing exactly what you said, used your contract, & signed the deal up!”
– Dominic Mason

Ready To Move Your Real Estate Investing Forward, Faster?

Our TRACTION CONTROL program may be a fit for you. Just click below & submit the form on the next page and we’ll contact you.