© Tom Zeeb

Today’s business environment is full of doom, gloom and one constant… the unexpected. The industry is in a state of flux and competition for everything is getting stiffer and stiffer. All this said, at Profitable Partnerships we remain committed to helping you advance your real estate career whether that is through market insight, education, or the delivery of world-class products and services to help you effectively market and grow your business.

In a tough economy you need to assess the tools you have and determine how best to use them. It is now more important than ever to reach new motivated sellers and to do so in a remarkable way. There are many wannabe investors doing what they have always done who will continue to struggle if they don’t understand that the new economy will require you stand out, to tell a story with your marketing and provide creative solutions to property problems.

Right now is the time to take action. Create something remarkable through your marketing campaigns that potential sellers will remember.

There are other things you can do as well:

•Take advantage of the many great meetings Traction REIA has been hosting. These will increase your knowledge of many different aspects of real estate investing.

•Take the time to budget out your business for the remainder of the year and the coming year. You might find things you no longer need to be spending on and now is a great time to trim the fat and refocus your resources on things that actually work. (Do the same for your personal life budget)

•Refresh your strategic plan. Think of the big picture and where you want to be one, three and five years from now. It is easy to get wrapped up in the day-to-day tactical items, but it helps your focus (not to mention your bottom line) to know your overall strategy.

•Invest in a solid proven system that is applicable to today’s market and that you can use to create the business and lifestyle you deserve.

•Be careful who you take advice from. In these turbulent times, the news media and just about everyone else will scare you into doing nothing rather than taking action and control over your financial future. There are still plenty of profits to be made. Find someone actually doing what you want to do and emulate them. Don’t let anyone not actually doing it talk you out of taking action, they just aren’t qualified and they are just speaking from their fears and inexperience.

No matter what you do, in all cases I feel certain we have something that can help you enhance your business even in today’s uncertain times.

Make it happen!